Tom Gerace is a serial entrepreneur and market-innovator. He founded Be Free, the first affiliate-marketing company, for which he raised more than $200 million, launching both U.S. and European operations. Be Free served more than 300 leading brands including barnesandnoble.com, Citibank, eBay, AOL, Lending Tree, Bertlesmann, Time Warner, IBM, Dell, and Microsoft. Other past ventures include launching Gather.com, a social networking website designed to encourage interaction by discussion of various social, political and cultural topics, developed in partnership with the American Public Media Group. In 2010, Gerace launched Skyword, a content production platform that helps leading brands, including United Way Worldwide and AutoTrader.com, understand their customers' information needs and create content that connects with and engages them. In addition to serving as Skyword’s CEO, Gerace also serves as the founding committee chair of the Social Media Ad Consortium, an international coalition of communications and social media executives.